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Broadens presence in an $8 billion market.
July 9, 2009
By: TOM BRANNA
Editor
In an effort to grab a sizeable share of an $8 billion cosmetics and toiletries market, Coty Inc. opened a Russian subsidiary today. The opening of Coty’s Russia office, located in Moscow, is a strategic initiative for establishing direct in-house marketing control of the Coty products in Russia. Coty considers the country as a key emerging market and priority expansion opportunity. “The opening of Coty’s Russian subsidiary provides Coty with a competitive in-market edge to a...
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